I’m not a golfer and I don’t know much about golfing. Not having the ability to play golf and not having the knowledge for the terminology used to communicate between golfers is what will inhibit my ability to study this group from an insider perspective. I will have to spend time with the golfing community to have a better understanding of their purpose and to become familiar with what the boundaries of this group are.
This study will revolve around the culture associated with drinking coffee. What exactly is it that attracts people to the coffee shops and in many cases, repeatedly as regulars. I chose to perform my studies at the local Peet’s coffee shop located inside of the Raley’s supermarket. This Raley’s supermarket is a place that I frequent quite often to do my own grocery shopping. The Peet’s coffee shop is a new addition to the grocery store and serves as an added convenience to the shoppers there.